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Chicago | Columbus, Mississippi | South Florida
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real Web optimization
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Ask anyone about Web optimization and you'll be told that they're not satisfied with search engine traffic and placements. The ugly truth is that you can have the most highly optimized Web site and still fail to reach a top 10 or even a top 30 position.
We're hesitant to call our real Web optimization (rWo) a silver-bullet because while it definitely works, it's not an easy or quick fix.
Douglas USA has a viable, testable solution for its clients that will improve their traffic and placement. We can show you how or do it for you.
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Learn More Now | Promotion Services
real Web optimization (rWo)
Arguably the tired SEO link building techniques are rapidly declining in effectiveness. Small business webmasters and online businesses should learn the value of news search rankings and media attention gained through online press release distribution and optimization. Press releases are a coveted back door to high search engine rankings for popular and competitive search terms.
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DOUGLAS USA has quietly known this and provided this service to its clients for years. News releases that make Yahoo News and Google News often turn up in top 5 rankings, with similar results in standard web searches within a few days. This ranking is due to that 98% of journalists go online daily, that 92% go online for research purposes, and the most stunning statistic claims that 73% of those journalists go online to search for press releases. News releases are typically indexed within three days.provides optimization and distribution of press releases for online companies seeking publicity and search engine positioning for websites.
Douglas USA rWo News Releases rank very high within a few days if they include:
- Headline derived from keywords
- Critical terms only once
- Succinct 400 word release
- Hyperlink keyword and phrases within the text
- Powerful yet easy to understand first paragraph
Reasons why rWo works wonders:
- Online news search queries are for vastly different topics than standard web searches and are performed using much more targeted and intelligent phrases than standard web searches.
- News search algorithms vary dramatically and some are nearly opposite of standard rankings. News searches rank based on how many news sites are writing about the topic of your press release, how recent or "fresh" stories are, the length of the story when covered by the press and the frequency of the search term.
- News releases get picked up and used on dozens of sites with live hyperlinks to the website issuing that release.
- News releases are considered time sensitive and are linked very quickly. This has the effect of gaining widespread permanent links to the client site because it is reproduced by topical sites, sometimes archived, which gives the site issuing the press release both very early visibility in news sites and news searches, and in standard search engines because they've been linked to through that release on relevant and topical sites, therefore gaining long term rankings and visibility.
- rWo news releases cost of between $250 and $1800, depending on press release length and many archiving, tracking, and optimization services to choose from.
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