Enterprise-Class Features

Douglas USA uses the world-class tools of Google Analytics and HL-sitestatistics to practice performance-focused marketing. These search improving tools provide Douglas USA with hundreds of traffic statistics, extremely detailed search engine marketing information, plus e-mail alerts for predetermined traffic levels.

Real-Time Reporting

• Hundreds of statistics in real-time

• High-capacity network infrastructure allows for high-traffic sites to receive immediate results

Comprehensive Search Engine Marketing Features

• Referrals and search terms are tracked from hundreds of search engines

• Tracking is by site and by page for better optimization analysis

• See your site's link popularity on top search engines

• See your search engine rankings for your search terms on top search engines and compare these to your competitors

• Research potential click fraud by seeing repeat clicks by IP address, country of origin and more

WordTracker Integration

• WordTracker is a database of terms that people search for derived from hundreds of millions of searches. Douglas USA enters a search term, and it can tell clients how often people search for it and how much competition there is for the search term. With this data, we provide a Keyword Effectiveness Index (KEI) that measures the popularity of a search term against the amount of competition for the search term. This helps you find niches to maximize your search engine traffic. This report helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered. Perform many different style searches, including thesaurus-based searches for the most effective keywords.

E-Mail Traffic Alerts

• Douglas USA sets alerts to notify clients when specific traffic levels are hit

• Alerts can be by hour, day, or week

• We know when client traffic spikes!

Advanced Segmentation

Douglas USA can isolate and analyze subsets of your traffic. Select from predefined custom segments such as "Paid Traffic" and "Visits with Conversions" or create new custom segments with a flexible, easy-to-use segment builder. Apply segments to current or historical data and compare segment performance side by side in reports.

Custom Reports

Douglas USA can create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as a client needs it.

Advanced Analysis Tools

Douglas USA performs advanced data analysis with pivot tables, multiple dimensions and filtering features. Our fast-on-the-fly tools let us dig deeper and manipulate data right in the report tables.

Analytics Intelligence

Douglas USA monitors your reports and automatically alerts you of significant changes in data patterns. It can also set up custom alerts to notify clients when specific thresholds are reached.

Custom Variables

Douglas USA uses custom variables to define multiple, and even simultaneous, tracking segments based on hits, session or visit level data. Custom variables provide cients with the power and flexibility to customize analytics and collect the unique site data most important to their business.