"Most companies possess intangible assets which amount to
70 percent of their business value. While good reputations create wealth,
it takes 20 years to build a reputation and five minutes to ruin."


Reputation, Credibility, & Trust Practice ( RCTP)

  • Design Strategic Path | Rules of Corporate Identity and Reputation
  • Brand Acumen | Enhance Visibility and Value
  • Public Polling | Proactive Feedback
  • Liability Determination | Financial Valuation
  • Tactical Resolution | Positively Influence Situation—Perception IS Reality
  • Dynamic Control | Deliver What’s Needed and When it’s Most Influential


"The Douglas USA Reputation, Credibility, and Trust Practice (RCTP) is a powerful way
to stimulate consumer and investor behavior."

"By developing strong and consistent perceptions Douglas USA clients cultivate hidden
assets or “reputational” capital."

(662) 889-3255 | Industry-Matched Content, Strategies, and Tactics for Business | BACK